Business Communication in Asia



978 967 2392 03 3


Joeven Rosario Castro
Jan Vincent Paradela Galas
Chadwick Co Sy Su

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Business Communication in Asia aims to help readers make sense of the myriad of ways with which business is done in the world's largest continent. Fusing the theoretical and practical, it is replete with discussions on how the Asian culture interweaves with pervasive convergent communication technologies, migratory audiences, and universal business communication practices. Learn tips on communicating messages— whether written, spoken, or multimodal —and reflect on the issues raised in the case studies. This book may very well be your companion to understanding the mystery that is Asia.


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